Creative Director

Music | Film | Immersive | AI


15 years of artistic instinct. AI as the next instrument.

For more than 15 years I've worked as a composer, songwriter, vocalist, producer, creative director, filmmaker, XR creator, visual artist, and multidisciplinary storyteller, building original worlds across music, film, immersive media, and visual art. Today, that practice extends into AI. Not as a shortcut, but as another creative instrument.

I use AI to transform original ideas into cinematic visuals, music, and immersive experiences, directing every stage of the process until the work feels cohesive, emotionally resonant, and unmistakably authored. I'm less interested in generating content than in shaping systems that produce meaningful, intentional outcomes.

As an independent artist, I've developed and released work internationally without a label or agency, collaborating with creatives across Madrid, Berlin, Shanghai, Toronto, Calgary, and Montreal. My role is often that of writer, director, composer, producer, and creative lead, bringing together artists, technologies, and disciplines to realize ambitious ideas.

Today, my focus is designing AI-powered creative workflows that expand what's possible while keeping human vision, emotion, and authorship firmly at the centre.

See more works in context…

For a complete list of projects, credits, and experience, please see my résumé.

AI Tool Stack

A complete creative pipeline.Concept to sound to image to motion.

Midjourney | Runway | Kling | Suno | Firefly | OpenArt AI | Claude | ChatGPT | Grok | Canva AI | Capcut | Photoshop

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Midjourney | Runway | Kling | Suno | Firefly | OpenArt AI | Claude | ChatGPT | Grok | Canva AI | Capcut | Photoshop 〰️

ECHLO is the proof of concept.

61K

Instagram Followers

15

Years as Visual Artist

5

Countries, 1 Project

VR

App on Meta

Built entirely independently — no label, no agency, no blueprint. Every album cover, every poster, every visual identity, every content strategy: designed, directed, and executed by me.

58,000 followers, international collaborations, a verified presence across platforms — the result of 15 years of treating my own career as a creative direction project.